“Over the decades, our customers and the people we served were so vital in helping us realize the American Dream... This is our way of returning some of that Dream to them.”
- Dan Soehnlen
LEL Operating Company, Inc. is the parent holding company of the following three subsidiaries:
Superior Dairy, Inc., Creative Edge Design Group, Ltd. and LEL Logistics, Inc. .
Superior Dairy is best known for providing high quality fluid milk products, cottage cheese, sour cream, ice cream and chip dip. Since Superior Dairy private labels for many of our customers, millions of consumers enjoy our consistent and flavorful products, without necessarily knowing the Superior name. Creative Edge Design Group is the strategic think tank, research and development arm of LEL Operating Company. In this demanding commodity market, innovation and finding that competitive advantage are the hallmarks of any successful organization and Creative Edge fulfills that role within the greater LEL organization.
LEL Logistics addresses the ever evolving transportation needs of our customers and allows Superior Dairy to expand the geographic reach of its products.
LEL Operating Company is committed to continuous improvement and has a tradition of exceeding customers' expectations.
Create. Implement. Deliver.